MKM was engaged by Reality Ventura to oversee the disposition of their former church property located at 1954 Goodyear Avenue in Ventura, CA. This assignment came at a pivotal transition point for Reality, as they prepared to relocate their operations to a newly built facility on Ralston Street. The original plan was to retain ownership of the Goodyear property and lease it to another organization as a means of generating passive income.
However, the lease agreement quickly unraveled. The incoming tenant failed to fulfill their rent obligations, creating a challenging and unexpected financial burden for Reality. With the tenant in breach of contract and occupancy issues mounting, Reality made the strategic decision to shift course and sell the property rather than continue navigating a strained landlord-tenant relationship.
MKM swiftly moved into action, handling all aspects of the listing, marketing, and sale strategy. Thanks to a strong network of buyers and an aggressive go-to-market plan, the property received a full-price, all-cash offer within days of hitting the market. Escrow closed in less than three weeks—a testament to the property's appeal, MKM’s market expertise, and the urgency with which the opportunity was brought to a successful close.
The 1954 Goodyear project stands as a prime example of how MKM can step into a complex situation and deliver decisive, value-maximizing results under pressure.
